Sometimes the internet business can seem overwhelming. We look for answers online, and we make a purchase of training or software, because we think that this is our answer. They promise us that it is.
But it isn’t.
So we look for another answer.
If we aren’t careful, we can jump from one promise to another and never make it happen.
That’s what is referred to as the “Shiny Object Syndrome.”
The truth is that some of those “Shiny Objects” do work, but they are part of the whole – and not the complete package.
That’s why I like the Big Picture approach.
Think about a spy movie you might have seen. Back in the headquarters, surrounded by a sci-fi version of computer screens, the experts are doing a search. They are looking for a couple of bad guys who are hiding in a tent in a north African desert.
They start focusing satellites toward the general area until they spot something which might be their target. So they zoom and zoom until they clearly see these people along with their cohorts, their tents, trucks, and ammunition. Zoom a little more, and the faces become clear.
The big picture first and then detail, and your plans begin to work.
That’s why it’s important to have a vision in mind. What do you want to accomplish? Who is your audience? How will you make money?
When these big picture foundations are laid, then the pieces begin to fit. Like a big puzzle.
Using another example…
When you dump out the pieces of a 1000 piece puzzle and pick up one piece, you have no idea where this piece might fit. But you look at the picture on the box. You lay your border pieces, and you begin comparing each piece to the picture. Bit by bit, you will be able to put it all together.
It’s similar with your internet business.
You will begin to understand why you need a website, and how to maximize its impact.
Why you need an email list.
Why you need to connect with others.
Why you need social media.
Why you need SEO.
And you will continue to grow in your ability to apply these pieces.
Your bottom line will also grow. Your bottom line and your influence.
Let me encourage you to spend some time really honing in on your vision of where you are going and what you want to do. Make it clear. Get pictures in your mind. Write the vision. Set up a vision board.
Then it will be easier to see what to do next.
Then you will be ready for the pieces of training to help you reach your goal.
Those important trainings will be tools and not shiny objects.
Now I want to make sure that you know about some excellent tools which are available this week only.
This week only, Dan Morris and Rachel Martin are offering their once-a-year Bundle of experts from around the world. It’s called BCStack 2020 and it’s famous as the biggest bundle ever. 65 collaborators from all over the world bring their trainings and products. Thousands of dollars worth for one small fee.
You will have 60 days to access the products. You can save them to your computer and use them as you are ready for each phase.
Dan and Rachel also have a Facebook group set up so that you can ask questions. They will be happy to share what would work best for each particular phase of your business. Just ask them.
This bundle would be too much for anyone to use immediately. But once you download the trainings, they are yours forever. You can pull them out to use whenever you are ready.
Remember, don’t let these be shiny objects which would take you on a tangent. Let them be a collection of tools for use over a period of time. You will be glad you have them available.